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Welcome
to the natural world
A new generation of soft drinks with less calories and the authentic naturally delicious taste of Loux.
Vitamin C & Fruit sugars
100% natural
Orange, much like all citrus fruits, is rich in Vitamin C. Thus, what would be more natural than to replace the added sugar with fruit sugars that also offer a delicious taste?
We recreated the recipe for diet soft drinks.
We created the first diet soft drinks with natural ingredients.
With less calories, without added sugar and, most of all, without artificial sweeteners, but only with natural and herbal sweeteners.
By adding exclusively natural herbal sweeteners, we achieved the impossible:
We created a new generation of soft drinks
With 60% less calories
0% artificial sweeteners
100% authentic naturally delicious taste of Loux
The extra Vitamin C is a plus
A new line of soft drinks
brings us together
New generation of soft drinks
The taste is our big plus!
We kept tasting it over and over for six whole years! We did not hesitate to change the recipe many times. But the one thing that remained unchanged was our original goal. To create a new, superior generation of diet soft drinks with unique features: less calories, natural sweeteners and the delicious taste of Loux.
The final result exceeded our expectations!
Less calories, without added sugar, without artificial sweeteners and without the guilt.
We all want less calories. But what is the point of going after less calories, if the result is tasteless or when the aftertaste is questionable? The new dietary trends recommend a balance between less calories and natural foods.
Thus, if you are looking for the delight of a soft drink with less calories, but no artificial sweeteners or other… dilemmas, try the new Loux plus 'n light: the new generation of low-calorie soft drinks with natural sweeteners!
Loux changes
what we know about Diet Cola
Loux changes the soft drinks landscape
Loux is here for Light Cola lovers!
New Loux Cola plus 'n light. Only with natural sweeteners (fructose, fruit sugars, and herbal sweeteners), without added sugar and with 60% less calories!
Loux changes the soft drinks landscape
It is plus. It is light. It is Loux!
Loux changes the soft drinks landscape
For the first time Light Cola
Only with natural sweeteners
Loux changes the soft drinks landscape
The new generation of diet soft drinks
ALSO in Cola!
Loux changes the soft drinks landscape
Did you try
our new natural delight?
Tea is now more... Louxurious than ever!
It's the first ice tea with so many pluses!
We took both the sugar and many calories out of the tea and added what's most natural: only natural sweeteners, and more flavor! That's how the new Loux plus 'n light Tea, the new groundbreaking tea which combines what you always wanted, was created.
0% sugar
0% artificial sweeteners
only natural sweeteners
What are you wai 
ng for? Taste it today!
Black tea and peach offer unique natural freshness with a wonderful fruity flavor.
0% sugar
0% artificial sweeteners
only natural sweeteners
Look at what Loux has achieved!
Up till now, most of low-calorie tea had managed to reduce calories replacing the sugar only with artificial sweeteners or a cocktail of artificial sweeteners and natural sweeteners. Loux managed to replace sugar with 100% natural sweeteners: fruit sugars, fructose and sweeteners from the plant stevia.